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Notes on AI Search Intelligence

Engineering and strategy notes on AI Search Intelligence for businesses and agencies. Platform quirks, GEO tactics, agency playbooks, and field lessons from shipping Citare.

Data visualization of a Generative Engine Optimization (GEO) case study in India. Compares a D2C startup's 1.8% AI search visibility due to uncrawlable PNGs against an established retail chain's 43% visibility with ChatGPT and Gemini routing gaps.
Industry Insights

Generative Engine Optimization in India: What 300 Real AI Queries Reveal About Brand Visibility

One funded D2C grocery startup. One established organic retail chain. Both fully indexed. One had 1.8% AI search visibility. Here is what GEO actually looks like when you measure it.

May 4, 2026
Bold white text reading "AI Overviews are random" on a dark editorial background, with the Citare wordmark in the bottom right corner
Industry Insights

Google AI Overviews are random — and that's actually the problem nobody is solving

We tested 20 dental queries across Bangalore. Google AI Overview triggering is noisy, A/B-tested, unpredictable. Here's what that means for SMBs.

Apr 29, 2026
Neon teal circuit pathways converging on the words "AI Search Visibility — The 2026 guide" on a dark background, with the Citare wordmark.
Guides

Is your business invisible in ChatGPT? The 2026 guide to AI search visibility for Indian SMBs

AI Overviews, Gemini, and ChatGPT now answer customer questions before your ads or organic results load. A 2026 guide for Indian SMBs on what's changed.

Apr 24, 2026· 9 min read