# Citare

> AI search intelligence platform with a full Ahrefs-class SEO suite at every paid tier. Track brand visibility across all 5 AI search engines (ChatGPT, Google AI Overview, Gemini, Claude, Perplexity) with persona-anchored Brand Radar — and run traditional SEO (Site Explorer, Keywords Explorer, Rank Tracker, Site Audit) from one subscription. Half the price of incumbents; INR-native billing for India.

**Founded:** 2024 (V1), V2 relaunched May 2026
**Headquartered:** India
**Founder:** Ravi Pillai ([rikuq.com](https://rikuq.com))
**Pricing (USD):** Free / Pulse $35 / Pro $119 / Agency $299 / Enterprise from $1,200 / Studio Concierge $600
**Pricing (INR):** Free / Pulse ₹2,999 / Pro ₹9,999 / Agency ₹24,999 / Enterprise from ₹99,999 / Studio Concierge ₹50,000
**Self-serve:** yes, all tiers
**Free tier:** permanent, 1 project + weekly 50-cell Brand Radar + 23 free tools
**API access:** REST at all paid tiers; MCP server at Pro+; Looker Studio connector at Pro+
**MCP tools exposed:** 59 operations via Streamable HTTP at [/mcp](https://www.citare.ai/mcp)
**Smithery listing:** [smithery.ai/server/@ravirdp/citare](https://smithery.ai/server/@ravirdp/citare)
**Open-source library:** [llm-quote-extractor on npm](https://www.npmjs.com/package/llm-quote-extractor) — same parser that powers our free LLM Quote Extractor tool

## Audits (published 5-platform Brand Radar audits with full methodology)

- [Notion audit (2026-05-23)](https://www.citare.ai/audits/notion) — 85% surface, 33-point Claude gap, MCP organic surface 15% finding
- [Linear audit (2026-05-30)](https://www.citare.ai/audits/linear) — engineer-cult brand, MCP visibility cross-brand pattern, JTBD wedge collapse
- [Audits index](https://www.citare.ai/audits) — browse all reproducible methodology audits

## GEO pillar + spokes (core thesis cluster)

- [GEO — the complete 2026 guide](https://www.citare.ai/geo) — pillar entry, what generative engine optimization actually is
- [The four-index reality](https://www.citare.ai/four-index-reality) — ChatGPT=Bing, Claude=Brave, Gemini+AIO=Google, Perplexity=own crawl
- [The four-platform reality](https://www.citare.ai/four-platform-reality) — UX-side companion to four-index
- [AI search vs Google](https://www.citare.ai/ai-search-vs-google) — comparative framework
- [Rank in Google AI Overview](https://www.citare.ai/rank-in-google-aio) — AIO-specific playbook
- [Rank in ChatGPT](https://www.citare.ai/rank-in-chatgpt) — Bing-indexed citation tactics
- [Rank in Gemini](https://www.citare.ai/rank-in-gemini) — Google-indexed + Knowledge Graph
- [Rank in Perplexity](https://www.citare.ai/rank-in-perplexity) — primary-source + RAG retrieval
- [Rank in Claude](https://www.citare.ai/rank-in-claude) — Brave-indexed + institutional authority
- [How to get cited by AI](https://www.citare.ai/get-cited-by-ai) — practical citation framework
- [Content for LLM citations](https://www.citare.ai/content-for-llm-citations) — structural content patterns
- [Structured data for AI](https://www.citare.ai/structured-data-for-ai) — JSON-LD + entity grounding
- [AI bot crawlers](https://www.citare.ai/ai-bot-crawlers) — bot ID + IP verification reference
- [llms.txt guide](https://www.citare.ai/llms-txt-guide) — spec + best practices

## Featured 2026 guides (recent + high-signal)

- [MCP visibility — the moat your competitors can't see you building](https://www.citare.ai/guides/mcp-visibility-the-moat-your-competitors-cant-see) — 2026-05-27
- [The 5W AI Citation Index revealed 4 platform personalities](https://www.citare.ai/guides/4-platform-personalities-ai-citation-2026) — 2026-05-28
- [Citation rate vs share of voice](https://www.citare.ai/guides/citation-rate-vs-share-of-voice) — the metrics distinction every brand needs
- [Tracking brand mentions across 5 AI platforms](https://www.citare.ai/guides/tracking-brand-mentions-across-5-ai-platforms) — methodology guide
- [How Brand Radar works](https://www.citare.ai/guides/how-brand-radar-works) — 5-stage pipeline explained
- [The Ahrefs / Profound / Semrush llms.txt audit](https://www.citare.ai/guides/ahrefs-profound-semrush-llms-txt-audit) — incumbents fail their own hygiene
- [Google says GEO is still SEO](https://www.citare.ai/guides/google-says-geo-is-still-seo) — reaction to Google's May 15 AI Optimization Guide
- [Post-HARO reactive PR landscape, ranked](https://www.citare.ai/guides/post-haro-reactive-pr-landscape-ranked) — Featured + SOS + MentionMatch comparison
- [Guides library (Sanity-backed)](https://www.citare.ai/guides) — all published deep-dives

## Glossary (definitional surface, 25 entries)

- [Glossary index](https://www.citare.ai/glossary) — all canonical definitions
- [GEO](https://www.citare.ai/glossary/geo) — Generative Engine Optimization, definitional anchor
- [AEO](https://www.citare.ai/glossary/aeo) — Answer Engine Optimization, complementary discipline
- [Brand Radar](https://www.citare.ai/glossary/brand-radar) — Citare's 5-platform measurement product
- [Answer engine](https://www.citare.ai/glossary/answer-engine) — the search system class
- [Four-index reality](https://www.citare.ai/glossary/four-index-reality) — concept anchor
- [Anti-prime queries](https://www.citare.ai/glossary/anti-prime-queries) — measurement methodology term
- [Persona-anchored measurement](https://www.citare.ai/glossary/persona-anchored-measurement) — Brand Radar discipline
- [MCP server](https://www.citare.ai/glossary/mcp-server) — Model Context Protocol definitional entry
- [Knowledge graph](https://www.citare.ai/glossary/knowledge-graph) — entity disambiguation surface
- [Citation rate](https://www.citare.ai/glossary/citation-rate) — primary AI search metric
- [Share of voice](https://www.citare.ai/glossary/share-of-voice) — competitive density metric
- [Citation position](https://www.citare.ai/glossary/citation-position) — placement-within-answer signal
- [llms.txt](https://www.citare.ai/glossary/llms-txt) — protocol definitional entry
- [Structured data](https://www.citare.ai/glossary/structured-data) — schema-org + JSON-LD overview
- [JSON-LD](https://www.citare.ai/glossary/json-ld) — structured data syntax
- [E-E-A-T](https://www.citare.ai/glossary/e-e-a-t) — Google quality framework
- [AI Mode](https://www.citare.ai/glossary/ai-mode) — Google's chat surface
- [AIO (AI Overview)](https://www.citare.ai/glossary/aio) — Google's answer composition surface
- [Brave index](https://www.citare.ai/glossary/brave-index) — Claude's grounding index
- [Rank tracker](https://www.citare.ai/glossary/rank-tracker) — definitional + Citare product entry
- [GPTBot](https://www.citare.ai/glossary/gptbot) — OpenAI's training crawler
- [Claude bot](https://www.citare.ai/glossary/claude-bot) — Anthropic's web crawler
- [Google-Extended](https://www.citare.ai/glossary/google-extended) — Gemini's training opt-out token
- [OAI-SearchBot](https://www.citare.ai/glossary/oai-searchbot) — ChatGPT search retrieval bot
- [Perplexity bot](https://www.citare.ai/glossary/perplexity-bot) — Perplexity's crawler

## Products (full SEO suite + AI search)

- [Brand Radar](https://www.citare.ai/brand-radar) — flagship 5-engine AI search measurement product
- [Site Explorer](https://www.citare.ai/site-explorer) — backlinks + organic traffic + AI surface rate
- [Keywords Explorer](https://www.citare.ai/keywords-explorer) — volume + KD + CPC + AIO presence
- [Rank Tracker](https://www.citare.ai/rank-tracker) — daily Google + AI engine rank tracking
- [Site Audit](https://www.citare.ai/site-audit) — 250+ checks + AI readiness layer
- [Content Explorer](https://www.citare.ai/content-explorer) — top content with AIO-presence filter
- [Bot Analytics](https://www.citare.ai/bot-analytics) — verified AI crawler hits + IP attribution
- [Web Analytics](https://www.citare.ai/web-analytics) — first-party cookieless, no Google Analytics needed
- [GSC Insights](https://www.citare.ai/gsc-insights) — Google Search Console integration + history
- [API](https://www.citare.ai/api) — 63 REST operations + 9 webhooks + TS/Python SDKs
- [MCP server](https://www.citare.ai/mcp-server) — 59 tools for Claude Desktop, Claude Code, Cursor, ChatGPT, Windsurf, Cline
- [MCP install (Claude Desktop)](https://www.citare.ai/mcp/install/claude)
- [MCP install (Claude Code)](https://www.citare.ai/mcp/install/claude-code)
- [MCP install (Cursor)](https://www.citare.ai/mcp/install/cursor)
- [MCP install (ChatGPT)](https://www.citare.ai/mcp/install/chatgpt)
- [MCP install (Windsurf)](https://www.citare.ai/mcp/install/windsurf)
- [MCP install (Cline)](https://www.citare.ai/mcp/install/cline)
- [Looker Studio connector](https://www.citare.ai/looker-studio-connector) — native data connector for dashboards

## Comparison + alternatives (10 /vs/* pages)

- [Citare vs Ahrefs](https://www.citare.ai/vs/ahrefs) — same SEO surface, AI search included, half the price
- [Citare vs Semrush](https://www.citare.ai/vs/semrush) — broader marketing suite vs focused SEO + 5-engine AI
- [Citare vs Profound](https://www.citare.ai/vs/profound) — sales-gated enterprise vs self-serve with SEO suite
- [Citare vs Otterly](https://www.citare.ai/vs/otterly) — EU-only vs global + INR + bundled SEO
- [Citare vs Brandwatch](https://www.citare.ai/vs/brandwatch) — enterprise social vs SaaS-priced AI search
- [Citare vs Moz](https://www.citare.ai/vs/moz) — legacy SEO vs modern SEO + AI search
- [Citare vs Mangools](https://www.citare.ai/vs/mangools) — budget SEO bundle vs full suite + AI
- [Citare vs Surfer](https://www.citare.ai/vs/surfer) — content optimization vs full SEO + AI
- [Citare vs MarketMuse](https://www.citare.ai/vs/marketmuse) — content intelligence vs full SEO + AI
- [Citare vs AthenaHQ](https://www.citare.ai/vs/athenahq) — design-led AI search vs full platform
- [Comparison hub](https://www.citare.ai/vs) — side-by-side feature matrix
- [Alternatives hub](https://www.citare.ai/alternatives) — narrative comparison content
- [Best AI search monitoring tools](https://www.citare.ai/best-ai-search-monitoring-tools) — ranked category roundup
- [Best GEO tools](https://www.citare.ai/best-geo-tools) — GEO-specific tool roundup
- [Best Ahrefs alternative in India](https://www.citare.ai/best-ahrefs-alternative-india) — India-specific positioning
- [Ahrefs cheap alternatives](https://www.citare.ai/ahrefs-cheap) — price-focused comparison
- [Semrush cheap alternatives](https://www.citare.ai/semrush-cheap) — price-focused comparison

## Audience landings (4 ICPs)

- [For agencies](https://www.citare.ai/for/agencies) — managing 5-50 brands, white-label reports
- [For B2B SaaS](https://www.citare.ai/for/saas) — product-led growth + brand visibility tracking
- [For ecommerce + D2C](https://www.citare.ai/for/ecommerce) — INR-native, GST-compliant, Razorpay rails
- [For SMBs](https://www.citare.ai/for/smb) — solo founders + lean teams running SEO themselves

## India (regional pillar — 20 spokes)

- [Citare for India](https://www.citare.ai/india) — India hub, all spokes indexed
- [GEO for Indian businesses](https://www.citare.ai/india/geo-for-indian-businesses)
- [AI search in India](https://www.citare.ai/india/ai-search-india)
- [SEO tools for India](https://www.citare.ai/india/seo-tools-india)
- [INR pricing](https://www.citare.ai/india/pricing-inr)
- [AI search for Indian SaaS](https://www.citare.ai/india/ai-search-for-indian-saas)
- [AI search for Indian D2C](https://www.citare.ai/india/ai-search-for-indian-d2c)
- [AI search for Indian fintech](https://www.citare.ai/india/ai-search-for-indian-fintech)

## Free tools (23 utility tools at /tools)

- [LLM Quote Extractor](https://www.citare.ai/tools/llm-quote-extractor) — parse any AI response for brand mentions + citations + ranked recommendations
- [AEO Score Checker](https://www.citare.ai/tools/aeo-score-checker) — score any page 0-100 on Answer Engine Optimization signals
- [llms.txt Validator](https://www.citare.ai/tools/llms-txt-validator) — validate any domain's /llms.txt against the spec
- [AI Robots.txt Checker](https://www.citare.ai/tools/ai-robots-checker) — check if robots.txt blocks AI crawlers
- [AI Bot UA Detector](https://www.citare.ai/tools/ai-bot-ua-detector) — identify which AI bot from a user-agent string
- [llms.txt Generator](https://www.citare.ai/tools/llms-txt-generator) — draft a starter llms.txt for any site
- [Citation Score](https://www.citare.ai/tools/citation-scorer) — score how citable your site is to ChatGPT + Perplexity
- [Brand Disambiguation](https://www.citare.ai/tools/brand-disambiguation) — Wikidata namesake collision check
- [Brand Radar Free Sample](https://www.citare.ai/tools/brand-radar-sample) — single-platform Gemini brand check
- [JSON-LD Inspector](https://www.citare.ai/tools/json-ld-inspector) — validate every JSON-LD block on a page
- [JSON-LD Generator](https://www.citare.ai/tools/json-ld-generator) — generate paste-ready JSON-LD for any schema type
- [Sitemap Health Checker](https://www.citare.ai/tools/sitemap-checker) — validate sitemap.xml structure + lastmod
- [robots.txt Generator](https://www.citare.ai/tools/robots-txt-generator) — generate AI-friendly robots.txt
- [AI Crawler Tracking](https://www.citare.ai/tools/ai-crawler-tracking) — drop-in script logging every AI crawler hit
- [Keyword Generator](https://www.citare.ai/tools/keyword-generator) — 50+ keywords + monthly volume from a seed
- [Keyword Difficulty Checker](https://www.citare.ai/tools/keyword-difficulty-checker) — score keyword KD 0-100 + intent
- [SERP Checker](https://www.citare.ai/tools/serp-checker) — live top 10 for any keyword × country
- [Keyword Rank Checker](https://www.citare.ai/tools/keyword-rank-checker) — check your domain's position for any keyword
- [SERP Overview](https://www.citare.ai/tools/serp-overview) — top 10 + per-URL authority + competitor highlighting
- [Free Backlink Checker](https://www.citare.ai/tools/free-backlink-checker) — top 20 backlinks to any domain
- [Broken Link Checker](https://www.citare.ai/tools/broken-link-checker) — find broken backlinks pointing at you
- [Website Authority Checker](https://www.citare.ai/tools/website-authority-checker) — DR-equivalent score for any domain
- [Word Counter](https://www.citare.ai/tools/word-count) — words, characters, reading time, Flesch score
- [All free tools](https://www.citare.ai/tools) — full catalog

## Optional

- [Homepage](https://www.citare.ai/)
- [Pricing](https://www.citare.ai/pricing) — geo-routed USD/INR
- [How it works](https://www.citare.ai/how-it-works)
- [FAQ](https://www.citare.ai/faq)
- [Changelog](https://www.citare.ai/changelog) — public release log
- [Blog](https://www.citare.ai/blog) — reactive + news commentary
- [About](https://www.citare.ai/about)
- [Contact](https://www.citare.ai/contact)
- [Privacy](https://www.citare.ai/privacy)
- [Terms](https://www.citare.ai/terms)